Prod Co: Artist Unknown

Anakeesta is a family-focused mountain-top adventure park located at the gateway to the Smoky Mountains above Gatlinburg, Tennessee. When the park wanted to take a big swing and step away from its previous branding, I ideated with the art department and creative leads to create an all-new identity for Anakeesta (along with its even more adventurous sibling, WildSide Adventure Park).

We landed on this flexible concept featuring the area’s most fun-loving black bears enjoying the park’s best attractions. We delivered brand content, billboards, and social media assets for both Anakeesta and WildSide, resulting in a successful rebranding campaign that aligned with adventure tourism.