Prod Co: DIRECTV Creative Services

Here's a bold claim I no longer have any metrics to back up: the #1 indicator of whether a VOD title with a DIRECTV-exclusive window (aka, "DIRECTV Exclusive Premiere") would perform well was whether I had written and edited the TV spot for it. The head of Creative Services might argue that I had simply been assigned the better films, but we'll have to agree to disagree on that.

Besides Exclusive Premieres, I also wrote and edited spots for new releases, seasonal offers, collections, and anything else that might fall under the DIRECTV Cinema banner. Below are 2 of my personal favorites.