Prod Co: The Vendetta Agency

Pantaya/Starzplay’s Spanish-language hit drama SEÑORITA 89 explores the exploitation, hypocrisy, and corruption of the 1980s-era Miss Mexico pageant. When tasked to come up with a social and digital campaign for the series launch, I wanted to lean into those darker themes and shine a light on the ugly side of beauty. As creative director, I led concepting, writing, development, and supervised artists in the US, South America, and Mexico culminating in a massive multi-studio shoot that incorporated video ads, still photography key art, makeup tutorials, projection, 3D mapping, callouts, and more.